SXSW – Sound Code

Jointly developed with Dentsu, the content was exhibited at SXSW (South by South West) in 2018 in Austin, USA.

〈BASEBALL TV〉
This game that the result changes depending on the timing when users shake the bat according to the ball thrown by the pitcher in the TV.

〈INSTRUCTION〉
This content that operates synchronously with the movement of devices displayed on the TV and external hardware.

〈BEAR NEWS〉
The bear robot moves in sync with the movement of the bear caster on the TV. We developed the above three contents using technology that recognizes a sound signal inaudible for humans and synchronize video and hardware to trigger.